Digital Marketing In hyderabad

hi I'm Sam Stratton the Digital marketing services  digital marketing director here at koozai today I want to give you an introduction into pay-per-click advertising there's a lot of people out there that aren't  digital marketing services in Hyderabad  too sure or familiar of the different kinds of advertising that you can do on the internet and paid search is one of them the first thing that I want to go through is it may seem simple to some people but the difference between where paid ads and organic search results different so you've got the imagine this is your web page so you've done a search on top digital marketing companies in Hyderabad  Google say for green houses here and here I'm actually the sponsored paid advertisements and in this centerpiece here you've got your organic listings so the bits that I'm going to be talking about today I'm just going to purely focusing on your paid advertising there are three major players in terms of PPC advertising you've got Google you've got Yahoo and you've got Bing which most people are going to be familiar with each of these search engines digital marketing agency Hyderabad  have got their own platform to run PPC campaigns from so we learnt with Google you've got Google AdWords which is going to be by far the most predominant and platform and and search engine news for paid advertisers following this you've got Yahoo  best digital marketing companies in Hyderabad and Bing they've recently merged together so all of the search results that you're seeing on Bing and Yahoo are driven by the Bing Bing result so you've got the two you've got two sets of results that are exactly the same on two different search engines following on from this are just gonna take this off of the board and I want to talk a bit about how a campaign should typically be structured we can we see so many campaigns coming here and PPC accounts coming in that are not set up in a in a structure to inform a way that the campaign is going to work so getting that right I think is key and one of the fundamental things one go through today so up here we've got our account so whether that is with being whether that's with Yahoo or wherever it is with Google you've got your account it  digital marketing company in Hyderabad below that you're going to have your campaigns now the best thing to look at a campaign is if you've got a different service or a different product you should have a different campaign for each of those an tunisian campaign if they've got what's called ad groups now within a campaign i would expect to see multiple ad groups all containing different keywords so within here so within the ad groups we've then got our keywords now the reason that i'm saying to structure a campaign like this and you've got your campaign at the top adverts underneath that all contain keywords you think of an ad group like a house so you've got all your different keywords as little people that go inside the house now you wouldn't have what you're looking to do so there if  digital marketing company we're taking a chocolate manufacturer who wants to sell chocolate bars online you might have twixes Bounty's galaxies milky way's whatever if you would have all of those keywords in one AD group the ad text that you're going to write is never really relevant to us for Apple three four of those chocolate bars so what you're aiming to do is select keywords digital marketing company in india  that are really closely themed with each other and place them within a group so we've got our keywords so now let's move on to add text within an ad group you've got your ad text ad text should closely match the keywords that you've got within that ad group so let's say we are resetting twixes so to the Twix chocolate bar you're going to be writing ad if you've got all your Twix variations of keywords in that one group you can then have ad text that something along the lines of by Twix is online great deals or online prices  top digital marketing companies in indiaTwix bars are delicious link you through to your Twix page if you had all your different keywords that for all different chocolate bars within that one ad group that ad text is never going to marry up to all of those keywords and it's never going to be relevant moving on from keywords and add text and that's that's all what we've covered so far the next thing seo services  I want to talk about is your native keywords which are minced on so many occasions by lots of different campaigns of you've seen so you've got your negative keywords these are keywords that should basically counteract anything you don't want your ads to show for so there's going seo services Hyderabad  to be a lot of people online that might be searching for free chocolate online free twixes online put in free